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Bill
Hillsman has masterminded some of the most
effectve and innovative election campaigns
of recent years. Hillsman first rocked
the political world when he helped elect
the late Minnesota Senator Paul Wellstone
in 1990 in one of the biggest political
upsets in decades. He later shocked everyone
by helping Jesse Ventura become Governor
in 1998. When he joined Ralph Nader during
the 2000 election, his inventive campaign,
created on a tiny budget, had the whole
country talking and rethinking how we sell
our politicians.
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Hillsman
maintains that our current party-dominated
political system works very well for
everyone except two groups: candidates
and voters.
His ultimate goal is not just to revolutionize
political campaigns, but also to end
party politics as we know it. He believes
that
the days of two-party political industry
are gone, and that it is just a matter
of time before a third-party president
is elected. Given his unerring instincts,
this is essential reading for everyone
interested in the future of American
politics.
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With
a cast of characters that includes Colin
Powell, Ross Perot, Donald Trump, and Warren
Beatty, Run The Other Way is an
eye-opening and acutely funny book - an
insider's exposé written with an
outsider's honesty.
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The
book is available everywhere beginning
April 6th.
If you can't find it at a local bookstore go to Amazon.
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Bill
Hillsman is CEO and chief creative
officer of North Woods Advertising.
He has provided commentary on marketing,
advertising, and politics for The
New York Times, Today, CNN, and C-SPAN,
among others. He lives in Minneapolis,
Minnesota.
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